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Watch Collectors Beware! “Swiss Made Watch” Doesn’t Always Mean What It Says!

Beware – “Swiss Made Watch” Doesn’t Always Mean What It Says

Don’t be fooled! The term “Swiss made watch” doesn’t always mean what it says. Here is how to spot the real thing.

Whether you’ve been collecting watches for as long as you can remember, or if you’re new to the watch game, you know one thing for certain: there are few things you hate more than being duped. 

That’s why you’ve studied up on how to recognize a fake watch, the best brands, and what you need to look out for when buying watches online. You’re obsessed with celebrity watch style, and you’re ready to start your own collection. 

But even the most careful shoppers can still be confused by the phrase, “Swiss made watch.”

The truth is that you might not be getting a watch that’s as high of a quality you think. While Switzerland does make some of the best watches out there, you need to be sure that you recognize whether or not you’ve got the real deal. 

Read on to find out how to live the life of luxury no matter where you go.  

Swiss Movement vs. Swiss Made

When you’re building your dream watch collection, you’ve likely fantasized about one day owning some pieces from the top Swiss brands. 

Houses like Piguet, Breguet, and of course, the classic Rolex are just some of the names synonymous with Swiss excellence.

However, in order to ensure you’re getting a superior timepiece, you need to know the difference between a Swiss made watch and a watch with Swiss movement. No matter what a dishonest buyer might try to convince you of, they are far from the same thing. 

Mass production watches still like to make use of Swiss movement technology. 

This is because they want to mimic the luxury Swiss watch brands — and know that when buyers see the word “Swiss,” they’ll associate a product with luxury and exclusivity. 

And in fact, the movement mechanisms were in fact made in Switzerland. 

Unfortunately, the same can’t be said for the rest of the watch. 

This is similar to buying a seriously souped-up stereo system for the car that you’ve had for ten years. The stereo might be a nice feature, but the rest of the car is likely to have problems. 

Even cheap watches marketed to children and sold at discount retailers around the country claim to have Swiss movement. 

Especially if you’re getting into collecting watches for beginners, it’s very easy to fall for this trick. 

Now, let’s take a look at what having a Swiss made watch means. 

What Is a Swiss Made Watch?

Sure, you may have to wait a while before you can afford to add a Swiss made timepiece to your men’s watch collection. 

However, it’s important that you understand what sets them apart from watches with Swiss movement — and why they’re so prestigious. 

First of all, it goes without saying that all Swiss watches do in fact have Swiss movement. However, unlike Swiss movement watches, Swiss made watches are required to have at least half of their components made in Switzerland. 

In addition to Swiss fabrication, these components also need to be assembled and inspected by Swiss manufacturers. 

There are a few other qualifications that a Swiss made watch must have. 

The watch’s movement can’t be thicker than 12mm or have a diameter that exceeds 50mm. 

In spite of the coveted nature of Swiss made watches, it goes without saying that they come with a much higher price tag. To be on the safe side, we suggest that you avoid buying Swiss made watches from third-party online retailers. 

It’s just too easy to end up getting sold a fake.

Buy only from an authorized retailer, whether you’re buying used or new. Also, make sure that you demand all the paperwork when buying a watch that claims to be Swiss made. 

It’s all about taking the time to protect your investment. 

A Word About Vintage Watches

We know that, especially if you’ve been collecting watches for a long time, eventually, you’ll become interested in buying vintage watches. 

These collections appreciate in value, and getting into the vintage game can help you to connect with other people who are interested in the watch collecting lifestyle. 

However, there are a few things that you need to know about the rules of Swiss made watches when it comes to vintage timepieces.

Though Switzerland has been making the world’s best watches for centuries, the specific rules surrounding what makes a watch Swiss made haven’t been around for that long. 

As you get into the vintage watch world, you’ll recognize other signs that a watch is Swiss made. It may say so in another language, or use a term like, “Qualité Suisse.” 

However, remember that vintage watches didn’t need to follow the strict production rules that Swiss made watches of today must adhere to. This means, in spite of what the label says, you may not end up with a watch that truly is “Swiss made.”

This is why it pays to do your homework before you buy. 

Watches and Your Lifestyle

Of course, the truth is that many people want a Swiss made watch not just for the quality, but also for what it says about their lifestyle and level of success. 

There’s nothing wrong with having a watch that shows off your pedigree. However, even if you’re wearing a cheap watch, the most important thing is that you wear it with confidence. 

Looking for other ways to improve your image? Want to learn how to live a luxurious lifestyle? Ready to travel the world, collecting watches at every destination? 

No matter what you want to do next, we help you to do it better. From reviews of the top products to advice on home and travel, bookmark our blog to upgrade your life. 


The Jager’s, a Husband & wife team, share your enthusiasm for a lifestyle filled with amazing food, travel and fun!

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