Get your small business to show in search engines.
Ranking high in Google Search results can make a huge difference in how many customers you acquire and ultimately your profits. Some of the steps involved in getting higher page rankings in Google and other search engines can be complex and time consuming. Some steps are quick, yet very effective!
Adding the correct information or fixing what information is already online can make a huge difference in being found online. Google, Yelp, Angie’s List and Facebook’s business directories are four of the top online directories your small business should be listed in.
Tips For Higher Search Engine Rankings
Tip 1 – Match Your NAP
NAP stands for ‘Name, Address, Phone‘. It’s very important that your NAP is consistent throughout. Make sure that all of the contact information your provide on your website matches your Google listings and as many other online directory listings as you can.
Your information needs to be spelled exactly the same, with the exact same phone number(s), everywhere your NAP appears online. Did your phone number change in the recent past? Have you changed business locations? Make sure you don’t give out old or obsolete contact information. It’s a good idea to thoroughly check your online contact information on a regular basis.
Tip 2 – The Title Tags
The title tags of each of your website pages should include a specific topic about one of your products or services. For example, a plumber might have a page about kitchen sinks and would use a title tag such as ‘Kitchen Sink Installation’.
These terms should also be used in the heading and text of the website page copy. The title tag is specified in the meta data of the webpage and shows as a pop up only when hovering your mouse over the browser tab.
Tip 3 – Specific Topics
Each page on your website should be about a specific topic. This was mentioned in Tip 2 but is expanded upon because it is so important. If a web page includes information about many different things, than it can be difficult for search engines to understand, it will not know how to rank a page and thus will not rank it well. Remember your web pages are searched by robots and humans.
Your home page should be simple and provide information about your business. Other pages should include information about specific topics like the Kitchen Sink example above. Think about phrases or questions that people enter into search requests when looking for a product or service you offer. Each phrase should closely match a single page on your website.
Whether someone finds you or your small business via your website, or one of the many online business directory listings, doesn’t really matter as long as you get found. But, getting found at all requires your website and your directory listings to work together to strengthen your online presence. Only then will you show up on top in the search results.
SEOProfiler is just one of the tools you can use to get better search engine rankings and more customers! They offer a complete suite of sophisticated SEO tools that are fully compatible with the latest search engine algorithm changes. SEOprofiler offers everything that you need to outperform your competitors. Try it for free and let me know what you think!
Do you have any search engine tips to share? Leave your comments below.