Sharing our experiences after attending a Glazer-Kennedy marketing seminar.
Silke and I were invited to join her former boss, Jeff Meland, to attend a ‘F-A-S-T Implementation Boot Camp’ hosted by Bill Glazer. I have been to marketing seminars before, but never to this particular one. Jeff gave us some material to look over before we went to let us know what we we’re getting ourselves into. So with two days worth of clothes and a small amount of skepticism we headed off to Chicago to get enlightened about Glazer-Kennedy marketing.
Bill Glazer is the previous owner of a men’s clothing store and is also the author of the number one best selling book. Over time he developed a unique marketing style:
The material from the book isn’t pulled out of thin air but out of Bill’s personal experience of marketing his own clothing store.
What is magnetic marketing?
Dan Kennedy is the founder of the trademarked term ‘Magnetic Marketing®’. Mr. Kenney is an entrepreneur, marketer and respected business owner. Magnetic marketing is a way to attract customers, patients, prospects and potential buyers. It provides a guide to promote your business and to effectively build a successful brand. As a business owner you will learn to understand what your customers really want and ways to create relationships with them.
The Glazer-Kennedy Marketing Book
Taking the stage promptly at 8:00 a.m. Monday morning, Mr. Glazer was off and running. My first thought was that he was a bit full of himself, but then you have to have a little self confidence to be able to stand up in front of 300 people and speak about marketing. He had a great support team and it showed. Here are a few tips to build your own dream team.
The Glazer-Kennedy marketing experience
I’m not going to give anything away, but I must say the material in Bill Glazer’s seminar was extremely compelling. There was a lot of marketing material that was covered although I never felt over-whelmed. In fact, there were a few times that I felt we had just gotten started and suddenly we would be solicited for more conferences or books.
Everyone was given a pen and a three ring binder containing material that covered the subject matter. There was ‘fill in the blanks’ on every page so the listeners would remain engaged. On the breaks everyone networked and the conversation usually came back to:
Why didn’t I think of that?
In retrospect the seminar was cleverly marketed in that respect. They would WOW you with information and then plug a product that Bill Glazer sold. It all went hand in hand quite well.
The whole marketing conference was very well planned and orchestrated.
The only hiccup that came was on the first day when they told 300 people to break for lunch and to be back in an hour. There was a buffet in the hotel but the line for that came out into the hallway. The closest place to eat was out across the parking lot. We stood for thirty minutes waiting to just get through the line and order. People straggled back in while they had already started. More time was allotted the next day.
Tuesday we left after the conference and made our way home. Through the shuttle ride, the flight, and the drive home, we all brain stormed on how we would implement our new found knowledge and continue this spark that had been ignited within us.
To summarize the whole Glazer-Kennedy marketing experience in one word I would have to say: ‘Rewarding’.
Many thanks to everyone involved with the planning and organizing the Glazer-Kennedy marketing event. Thank you to Mr. Glazer himself for enlightening others so that they can better learn to market not only their businesses, but themselves as well.
Have you been to a Glazer-Kennedy marketing seminar? Share your experience with us below.